VPRO Holland Sport

For the 2010-2011 season the Holland Sport style was redesigned. The gymnasium is the starting point for this design. The materials used create a dynamic atmosphere. By using a glossy blue floor with colorful lines in combination with wood and leather a recognizable interpretation of sports is reflected without being conservative.

The diversity of elements in the studio allow for a dynamic set of compositions for interviews and other program items.

The combination of the field lines on the floor create the basis for the graphics. The logo is derived from this, as well as the leader and the website. Made in a team at Thonik.